Massey Bros. Funeral Directors invest €500,000 in new premises and state-of-the-art facilities as part of strategy for growth

By May 24, 2016 No Comments

Third-generation family company opens new branch in Blackrock

Monday 23rd May 2016: One of Dublin’s longest established funeral directors has signalled plans to significantly expand its business over the next five years with an initial €500,000 investment in new premises and state-of-the-art facilities.

The third-generation family business today opened a new branch in Blackrock, bringing its total branch network to ten.  And, as part of its wider expansion strategy, the company has also refurbished its funeral home in Dublin’s Thomas Street and created a state-of-the-art mortuary facility at its Cork Street premises.

Speaking at the opening of the new branch at Newtown Park, Blackrock, managing director Freddie Maguire said that the company has ambitious plans to bring new products and service to market over the next 24-months, as well as open a number of new branches in key locations around Dublin city and county over the next five years, both of which have the potential to create up to 15 new jobs.

“Massey Bros. is a growing business, evidenced by the fact that we now arrange approximately one-in-four of all funerals in the areas in which we have a presence,” said Freddie Maguire.

“The service we offer is one that enables families to honour the lives of their loved ones.  To do that in a meaningful way, we have to be innovative, particularly as today there is no such thing as a ‘standard’ funeral.  Over the last number of years we have developed a range of new products and services such as a Harley-Davidson hearse, spaces for civil funerals and pre-paid international repatriation funeral plans helping us to reach a far wider target audience and deliver steady and consistent market share growth.

“Massey Bros. has always been about serving the local community – that ethos is something that has stood the test of time for the business and is something that we replicate in all of the areas in which we have a presence.  The importance of family is also something that has stayed with us – family taking care of family – ours always has been a family business and, I hope, always will be.

“Blackrock is a strategic location for us, not least because it is an area that we, as a family, have had a long association with.  And, we consider it a privilege to have the opportunity to serve the people of the south county Dublin area.”

Massey Bros. is the original ‘Massey’ funeral provider in Dublin and was established in the Liberties by the current managing director Freddie Maguire’s mother – Cissy Maguire (née Massey) – in the 1930s.  And, despite being perceived to be a male dominated industry, the female influence continues to be very much in evidence today as half of the company’s board members and employees are female and seven of the company’s ten funeral homes are managed by women.

The company’s new branch at Newtown Park, Blackrock comprises a space in which families may hold a ceremony of their choice; a Skype facility so that mourners living overseas may attend a funeral via the internet; two chapels of rest; and a small garden of reflection.

A message from the Massey Bros family, relating to restrictions on ALL funeral services as a result of Covid19


In light of the current Covid-19 public health crisis, the Irish Government, The HSE, The Churches of Dublin, Cemeteries and Crematoria, have all issued instructions to Funeral Directors regarding ALL funeral services. These restrictions are being monitored daily and are subject to change.

The instructions are as follows:

All funeral services must be limited in numbers (less than 10) and are effectively strictly private. This means that services can only be attended by immediate family or by invitation of the family, whilst still adhering to the strict policy of 10 or less. We advise that you check with the individual suppliers on length of service and their particular guidelines as individuals may differ.

Our staff will guide you via telephone please call 01 453 33 33 for clarification.

At these services and gatherings, there cannot be any shaking of hands, hugging or kissing. We understand this is extremely difficult for all families concerned, but we must adhere to these instructions for the benefit of everyone in the efforts to slow the spread of Covid19.

The wider family and friends of the deceased are encouraged to leave messages of condolence in the condolences section on the website.

Massey Bros intend on having “Ceremonies of Light” when we emerge from these dark days, in all of our parishes. We hope that may help bring some comfort to our families and an opportunity to honour their loved ones, in a way they would have wished to.

It is critical for everyone’s safety that we implement these clear instructions from our Government. We thank you in advance for your understanding and co-operation at this difficult time.

#TogetherApart #ItsInOurHands

The Massey Bros Staff & Family.

The Irish Hospice Foundation has provided a guide that you might find useful relating to funerals in these difficult times. Please visit their website here.