In May 2025, we lost not only our dad, mentor, colleague, and chairman, but also a true guiding light for Massey Bros. His journey with Massey Bros. began in 1972, when he joined the family-run firm and helped shape it into the compassionate, community-centred organisation it is today.
Taking the helm in the late 1970s, Freddie combined vision with hard work. He led the transformation from a modest funeral parlour to a respected city-wide provider, overseeing the opening of multiple branches across Dublin. Yet, growth for Freddie never meant sacrificing personal care - each expansion reflected his unwavering belief that every family deserved genuine empathy, respect, and dignity.
He believed deeply in leading by example: you could see it in the way he greeted each family, sat quietly during service preparations, and always offered a reassuring word. He embedded the company’s core values - trust, compassion, and humility - into every chapter of growth.
One phrase defined Freddie’s mission: “Honouring Life.” To him, this meant doing more than delivering funeral services. It meant caring for the deceased with tender attention, supporting bereaved families with empathy, and actively enriching the communities where Massey Bros. has a presence.
Under his direction, the company became a sponsoring partner of youth sports teams, an advocate for hospice fundraising, and the host of community coffee mornings and social events. Freddie believed we had a duty not just to our clients, but to the places and people around us and he made community-building a genuine commitment, not just a marketing strategy.
